Mercado offers the solution
Agrico Research trials seedlings and new varieties over several years. When a seedling appears to be a new variety, the product managers are responsible for finding the right market. These are ongoing processes, which is why they’re constantly updating the variety portfolio. In her product management support role, she sees the power of the Variety File and Trials modules.
For sharing variety information, this is perhaps the most important application within Agrico, which is also used as a single source of truth. And what’s more, it’s essential for all promotional materials: the website, flyers, posters, variety books or foreign publications. Everything Charon does is guided by the motto: up-to-date and accurate data. And when you realize that the variety books are almost considered the ‘holy grail’, you want to be sure they don’t contain any errors.
The Trials module enables all colleagues, at home and abroad, to enter observations into a single app. She has heard stories from her colleagues of the many different Excel files used previously and in which errors easily crept in. Now, results from all over Europe are collected in a single database from which they can be easily and efficiently exported.
As Administrator, Charon has access to the entire Variety File and so contributes to optimal database management. Data is processed directly to provide actual output for the Product Managers and Marketing and Communications Department, the Mercado users.
Via special member licenses, a Portal grants external parties access to the Varieties and Trials modules. This creates a platform where Agrico can share informative data with external parties from a central location. By assigning permissions, selected users can compare and view varieties online.
